In the many years that I have been an Image Consultant, I have enjoyed the privilege of browsing through many women's wardbrobes. As well as discovering what the thought process has been behind some fabulous purchases and some overwhelming disasters, there has been some consistency.

As an abiding rule, despite many attempts to revolt and express “ourselves” we have been inspired or held back by our mothers and close friends/partners and, secondly, no matter what our budget, we simply love to bag a bargain!

My “bargain-hunters” are just as likely to enjoy a hefty bank balance as they are to be restricted to a stringent allowance. The beauty is that looking great need never depend on how much you paid. How often have you received compliments in an outfit that you bought for peanuts in the sales or on Ebay and felt smug that it didn’t even cost a fortune. Charity shop finds have become the latest in true fashionista shopping and refashioning items is an upcoming trend.

The joy of shopping successfully is all down to knowing how to wear clothes that suit you and suit their purpose. Whilst I appreciate that well tailored clothes in sumptuous fabrics with design and detail will dazzle and and delight, the “D” factor can easily be diminished by the powerful “F” factor.

The Frugal Fashionista is finding her place by securing fabulous pieces that still fit, flatter, feel great, function and add fun. So remember ladies, it is not about what you spend, it is about what you buy! A bargain is only ever a bargain if you would have loved it at full price and every purchase must have a place in your heart before it is worthy of a place in your wardrobe, whether it cost five hundred or a fiver!

Clare can show you how to identify the gaps in your wardrobe or create them if you need to declutter!

For many years now, people have told me how lucky I am, or it's alright for you. And, yes, I consider myself lucky, very lucky, but a lot of my luck has come from my own self talk. In my era this was called "showing off!, which came with a huge negative conotation.

As I have written in my profile, I have always loved colour and creativity, but I also love the outdoors and enjoying the different weather and landscapes.

Growing up in Edinburgh, I became aware of the artificial ski slope and I was desperate to learn how to ski. I ended up working a Saturday job in Safeway, which I hated - the meat wrapping department!!!...but I was determined to be able to ski. I spent everything I ever earned, for many years, on skiing. I was truly terrible at it, and scary to myself and others. However, I persevered! Instead of concentrating on my studies, I was either sewing, knitting or skiing!

Then I got to my late teens, working several jobs, and managed to save enough to go hitch-hiking round the USA. The picture here shows the very fragile handrails to get to the top of half dome in Yosemite, no ropes and a long drop below. Same day I met a bear face to face!

Following many challenges in this journey I arrived back home and took up a job made in heaven - ski instructing in the Highlands. That didn't last long because I got an amazing offer to teach in Italy and left this job and flew, the following day to Italy. Lots happened in between times but having arrived in the winter wonderland of Austria, I came across the USA luge team who invited me to train with them. That led to me training with the British team which was incredibly exciting, exhilarating and downright stupid! Through my travels and challenges, I eventually landed up in Cornwall looking through a whole new lens of possibilities.

This is when I decided to launch my Colour Me Beautiful business, before most people had ever heard of it. This role harnessed my passion for colour and creativity, yet in a place that wasn't ready for it!

I'm getting to the point - life is for embracing, loving yourself and enjoying the "skin" you are in!  Don't look in the mirror and wish you looked different, or look at other people and want to be like them, or dwell on negativities that have been passed to you by other people who are living with their own fears.

Self esteem is an upward or downward spiral and what you do affects the way you feel and how you feel affects the things you do.

​By understanding how to look great you will reap the immediate benefit of feeling great and then, the only way is up!

My passion for colour and pretty things is overwhelming, and, in my role as an Image Consultant, I am well versed with the logic, process and amazing buzz and feel good factor that can be achieved by understanding your colouring and bodyshape, yet I remain perplexed!

What is glamour and style? I constantly ask myself this because of the bemusing comments that I receive from, both people I know very well and those who I don't know at all! Even at my run/walk group people comment how I looked glamorous, yet I could easily question that as I usually arrive with a scruffy ponytail, very old top now destined purely for running or gardening, a shrug which is reduced to holes, so again simply worn for a bit of warmth and I often sport a large safety pin, obviously attached to my top as a back-up plan! The trainers are, however, intact.

I go out walking and running in the rain and the mud, enjoy really dressing down on my camping trips and feel really at home when battered by the sea and my hair is covered in salt, yet still I hear the words glamour and style. For sure, I do not have the figure to prance around in my neat running pants or swimwear and my tan is entirely "homegrown"!..as are my nails! In this given state should I not be scared to be seen by my pupils of style and image, you would have thought so!

Many years ago now, after the local carnival my friends decided to continue the party in town. The decision was taken that we either all changed back to our glad rags or stayed in fancy dress. I was not amused when the vote was made to head into town as Zombies!

Can you believe that even with my clothes in holes, my make-up purposely messy and fake blood all over me, I received compliments about how nice I looked and I was supposed to look dead!

I can only guess at why because I don't actually have the answer. What I think it must be is that over a period of years of knowing what colours and styles suit, even what is ancient, in tatters and I am wearing for really messy still works! I do not have the perfect face or figure or spend a lot on clothes, but something about understanding yourself really works, even when you aren't trying. There comes a stage when you don't feel right in anything that isn't really you, yet you can be as dolled up as you like or as dressed down as you choose.

Whoever you are or want to be, you can easily achieve glamour and style by learning how to simply be comfortable in your own skin and always dress for YOU!