As the recession filters more and more into every aspect of our daily lives, businesses are increasingly under more scutiny, as are you and your role. Your profile and visibility become even more important, whether as a team member or individual pioneer. Now it’s imperative to stand out and deliver.
My motto is “Be Seen and Heard”, set the scene, don’t follow the herd! This message is all about branding yourself or business in such a way that you have the impact and presence that attracts people to YOU! With every enterprise, this takes into account that you need to attract the appropriate business that benefits you and your customer/client base, it is a case of mutual attraction.
It is vital that you engage people in a positive and vibrant way. If you fail to recognise that it is human nature to identify with success rather than failure, your business is doomed! So, whether your business is booming or feeling the hideous drain of a dragging recession, you need to manage the perceptions that others have of you.
Look like a failure, you start to feel like a failure and the spiral will surely whirl downwards. Look great and feel great and suddenly you engage with a more positive energy which in turn attracts more visibility and engagement.
Whether on a more personal or professional level, you need to be seen, be consistent with who you or your brand is and make sure that people like what they see! This of course means that you have to be seen to be proud and enjoy what you are offering. One of the biggest lessons that it is worth reminding ourselves, is that if we don’t like ourselves, why would we expect anyone to like us. Put that into a business model and learn to love every aspect of your product, even if that means you. Then you have some chance of sharing this love with a world that needs you and what you have to offer!
Clare delivers “Be Seen and Heard” life coaching and personal or business branding sessions so that you can develop an authentic, attractive and visible profile.
Clare Greenwood was trained as Colour Me Beautiful's South West Image Consultant. So, just how did someone with no apparent sense of “style”, end up becoming an Image Consultant, long before it was really heard of? That’s what Clare Greenwood’s family probably often still think when she is away camping or wearing a bikini,at her size? Or wearing leggings, at her age? Therein lies the magic that she has shared for over 30 years, simply that we all have an inherent beauty, an affinity with colour and all things harmonious and with a bit of understanding we can learn how to be comfortable in our own skin whatever our age, shape or size! Clare always experimented with fabric and wool. With 6 siblings she was left to play with the leftovers of any recently made outfit and spent endless hours dressing and making dolls. From such humble beginnings began her lifelong fascination for colour, fabric and texture. Now she dresses 'live dollies'!